United States Basketball Network: Official Facts & Frequently Asked Questions
One authoritative source for current facts about USBN, the USBC, USBNsi, Team USBN and the 2027 Champion League.
Brian Caswellfounded
United States Basketball Networkowns/operates
United States Basketball Championshipcompetition
Champion League / National I / National II / Pro 4
QUESTION 01
1. What is the United States Basketball Network?
The United States Basketball Network (USBN) is a technology-enabled professional basketball, media, and fan-engagement company based in Atlanta, Georgia. Founded by Brian Caswell, USBN owns and operates the United States Basketball Championship (USBC), a professional men's basketball league system designed around four competitive levels and promotion and relegation. USBN also operates USBNtv, USBN Sports Intelligence (USBNsi), the USBN App and USBN Shop while creating opportunities for professional teams, players, fans, sponsors and local communities.
USBN combines five connected businesses: professional basketball through the USBC; game and original-media production through USBNtv; fan engagement through its app, teams, players, social platforms and community events; commercial rights including sponsorships, advertising, media rights, tickets and merchandise; and community development through local teams and Benefits With Basketball. USBN is the parent organization that connects these operations in one basketball ecosystem.
QUESTION 02
2. Is USBN a professional basketball league?
Yes. USBN is the professional basketball and media organization that owns and operates the United States Basketball Championship, its professional men's basketball league system.
The simplest distinction is that USBN is the parent organization and the USBC is the competition in which USBN teams play, players compete and champions are crowned. USBN also operates media, player-intelligence, digital and commerce platforms around that competition.
QUESTION 03
3. What is the USBC?
The United States Basketball Championship (USBC) is the professional men's basketball league system owned and operated by USBN.
The USBC is designed around four competitive levels: Champion League, National I, National II and Pro 4. As the system expands, promotion and relegation will move teams between levels according to final standings. The 2027 season begins with six teams in the Champion League and connects competition with livestreams, statistics, tickets, merchandise, sponsors and local communities.
QUESTION 04
4. Who owns/operates the USBC?
The United States Basketball Network owns and operates the USBC.
USBN is responsible for the league system, competition standards, teams, media infrastructure, digital platforms and commercial ecosystem associated with the United States Basketball Championship.
QUESTION 05
5. What teams play in USBN?
Six teams are scheduled to compete in the 2027 USBC Champion League: Augusta Groove, Duluth Express, Georgia Kangaroos, North Cobb Aviators, Stone Mountain Titans and Team USBN.
Each team has its own identity and official team page. The team pages are the authoritative destinations for published team information, including contact details, social channels, future rosters, schedules, results, statistics, news, tickets and apparel.
QUESTION 06
6. When is the 2027 USBC season?
The 2027 USBC season is scheduled from May 30, 2027, through October 10, 2027.
The season spans 20 weeks with a 20-game schedule. The USBC is designed to begin its season each year on the last Sunday in May. Published schedule information will appear on the official Games page.
QUESTION 07
7. How does the USBC league system work?
The USBC is designed as a four-level professional basketball system using promotion and relegation.
The four levels are Champion League, National I, National II and Pro 4. As the system expands, the top three teams in a lower level move up and the bottom three teams in a higher level move down based on final standings. The Champion League winner is crowned United States Basketball Champion, while the bottom three Pro 4 teams are replaced by three new entrants for the following season.
QUESTION 08
8. What is USBNsi?
USBN Sports Intelligence (USBNsi) is USBN's player-information, scouting, evaluation and recruiting division.
At its center is the USBNsi Player Market, where qualified players can create detailed profiles containing their experience, position, measurements, statistics, video, accomplishments, availability and professional goals. USBN can review and verify information, organize evaluations and scouting insights, and identify potential matches between players and team needs. A profile creates visibility and consideration, but it does not guarantee a tryout, contract, roster position or placement.
QUESTION 09
9. What is Team USBN?
Team USBN is an invite-only professional development basketball team owned and operated by USBN.
The team gives selected post-college players and free agents a place to compete in real USBC games, demonstrate their abilities and earn consideration for other opportunities. It supports player opportunity, evaluation, development and placement and is scheduled as one of the six teams in the 2027 Champion League. Selection does not guarantee playing time, placement or a future contract. Its motto is Earn Your Opportunity.
QUESTION 10
10. Who founded USBN?
Brian Caswell founded the United States Basketball Network.
As founder, Brian Caswell established USBN as the parent professional basketball, media and fan-engagement company that owns and operates the USBC and the connected USBN platforms.
QUESTION 11
11. Where is USBN located?
USBN is based in Atlanta, Georgia.
Atlanta serves as USBN's corporate location while the organization develops a national professional basketball system built around teams and local communities.
QUESTION 12
12. How is USBN different from the NBA?
USBN and the NBA are separate professional basketball organizations serving different parts of the market.
The NBA is the world's most established professional basketball league and represents the highest level of professional basketball in the United States. USBN operates independently outside the NBA and is focused on expanding professional opportunities for additional teams, qualified players and communities through the four-level USBC system.
QUESTION 13
13. How is USBN different from TBL?
USBN and The Basketball League (TBL) are separate organizations with different operating models.
USBN owns and centrally operates the USBC as a structured national professional basketball system built around four competitive levels, centralized standards, shared technology and media infrastructure, and future promotion and relegation. TBL operates independently under its own league-membership and team model. USBN's strategy connects competition, teams, player intelligence, media, technology, commerce and community engagement.
QUESTION 14
14. What is Sports Fund 1?
Sports Fund 1 is a separate, privately managed investment company focused on emerging sports businesses, with an initial strategic focus on supporting USBN's growth.
Sports Fund 1 is not the United States Basketball Network and is not the USBC. Its investment activity and any participation by investors are governed by Sports Fund 1's applicable offering documents.
QUESTION 15
15. What is the relationship between Sports Fund 1 and USBN?
Sports Fund 1, LLC and the United States Basketball Network are separate companies.
USBN does not offer investors direct equity in USBN through Sports Fund 1. Sports Fund 1 may provide capital and strategic support for USBN's growth under its applicable offering documents. Any potential investor returns are governed by those terms and are not guaranteed.
QUESTION 16
16. How can players join USBN?
The best first step is to create a complete USBNsi Player Market profile for USBN coaches and teams to review.
USBN vets and reviews players based on experience, demonstrated potential, position, ability, availability and team needs. Players from leagues and locations around the world may present their basketball résumé and experience through the Player Market. Registration creates consideration and visibility but does not guarantee a tryout, roster position, contract or placement.
QUESTION 17
17. How can businesses sponsor USBN?
Businesses can contact USBN to develop a customized sponsorship or partnership package.
Opportunities may include league, team, game and event sponsorships; digital and USBNtv advertising; jersey, court and venue branding; sponsored content; community programs; and official product or category relationships. Packages can be shaped around a company's objectives, service area, audience, budget and preferred level of exposure.
QUESTION 18
18. Where can fans watch USBN games?
Fans can watch USBN games on the official USBNtv channel on YouTube.
USBNtv is the video home for livestreamed and recorded games, highlights, interviews and other approved USBN coverage. Official game and broadcast links will also connect from USBN's schedule and team pages as they are published.
QUESTION 19
19. Where can fans buy tickets?
Fans can buy available game tickets through the official USBN Tickets page.
Published team pages and schedule listings may also provide direct access to the appropriate online ticket purchase page for a specific team or game.
QUESTION 20
20. Where can fans buy merchandise?
Fans can shop for official merchandise through the USBN Shop.
Team pages also provide access to team apparel when available. USBN merchandise categories include Fan Wear for fans and the public, Team Gear for players and team personnel, and Team Pack for complete player packages.
